Joanna Cote Thurman

Joanna Cote is a three-time Ironman triathlete, a high school cross country and track coach, and an avid outdoor enthusiast. She is a passionate believer that the combined power of sports and nature can change lives, and with it “anything is possible.” After spending 15 years working in team management in Silicon Valley’s high-tech industry at start-ups, including Cisco Systems and ROLM Corporation, she turned her interests to community service and athletics. As such, Ms. Cote has partnered with Homeboy Industries to develop a program integrating running, hiking, yoga, and mindfulness into the lives of formerly incarcerated and gang-involved men, women, and youth. She is a Yoga Alliance certified instructor, facilitator with the Prison Yoga Project, and also involved with Play Like A Champion Today. Ms. Cote has a bachelor’s degree in journalism and a master's degree in sports leadership.